5 Strategies for Raising Brand Awareness Online

It used to be enough to have an internet presence to increase brand recognition. You might advertise your goods or service just by having social media accounts and a website.

Nowadays, businesses must work harder than ever to raise awareness of their brand and get the support of potential consumers who come into contact with it since the competition for attention online has reached new heights.

The job may be tougher, but the return is higher than ever, so it’s not all bad news.

Your potential clients will be far more familiar with you and your goods when they decide to convert if you frontload the effort of creating brand recognition online.

In the long run, this means that these clients are less likely to leave your company.

Best practices for boosting brand awareness

So how can you develop awareness online while competing with the finest companies in the world?

I’m happy you inquired.

You may utilize a few straightforward strategies to draw attention to your business, and they’re also quite simple to put into practice.

So let’s look at the starting point for you.

1. A guest post

If you haven’t been living under a rock, you probably already know that content has recently emerged as a major factor in corporate success on a global scale.

It not only provides you with a clean slate to work with when developing a brand tone and voice that people connect with and return to read, but it also serves as the ideal platform for letting people know what’s essential to your business.

People will always be able to name their top poets, writers, and journalists. So why shouldn’t yours be one of the first blogs that comes to mind when they’re asked what their favorite blogs are?

However, like with most things in life, sometimes you need a helping hand to get started. It may be challenging to draw the attention you need to foster this degree of brand devotion.

Guest blogging on the blogs of other companies is a fantastic method to attract people to your site. In this manner, your business will be visible to their readers next to the articles they are reading on a site that they are confident in.

2. Referral initiatives

Incentives for “referring a friend” have been around for a very long time.

And what’s this? They still exist because they are effective.

According to statistics, you are 83% more likely to purchase a good or service after hearing a suggestion from a person you know and trust.

Let’s face it: If your buddy recommends their dentist to you when you’re looking for one, you’ll probably go see them (particularly if your friend has good teeth).

Similar to this, encouraging your consumers to spread the word about your product or service to their contacts demonstrates to them that you respect their feedback while also serving to increase your brand’s exposure.

These sorts of programs sometimes include awards, such as gift cards or in-platform benefits, from corporations, making them a terrific way to thank your consumers for acting as your brand’s front-line ambassadors.

With good cause, Dropbox has established itself as one of the leaders in the field of referral marketing.

They introduced a promotion whereby consumers could increase the amount of space in their Dropbox accounts by inviting friends to sign up. Since its introduction, which was extremely successful, sign-ups have increased.

3. Information graphics

Infographics attract attention and are extremely likely to be shared on social media, making them the informational equal of a cute kitten video. Therefore, unless you have some amusing cats laying around your workplace, go no farther if you want to make your article go viral.

In a nutshell, an infographic is a visually appealing way to convey a lot of information.

An infographic is an excellent approach to convey information to the public if you have a lot of facts that you want to share with them but don’t want to bore them to death.

Additionally, the more times that infographic is shared on social media, included in other blog articles, or included in email newsletters, the more new, potential consumers will notice your brand.

Check out how this infographic, which is simple to read, interesting, and filled with useful information, was carefully created to demonstrate a whole history of the infographic itself.

4. Contests through social media

People adore free stuff, as the proverb goes.

Okay, so perhaps that isn’t a saying, but it is still accurate.

Every day on social media, we are all exposed to contests offering prizes like iPhones, laptops, concert tickets, or my personal favorite: free meals.

With your own product, you may also be inventive and give away features or bundles.

For instance, Hallmark gave their Instagram followers the opportunity to enter to win a box of birthday cards in return for like and commenting on the post.

Additionally, you’ll see that they make use of hashtags, which are crucial for assisting others in finding your article once you’ve posted it to one of your social media accounts.

Giving people a reason to like, share, or even follow your page may quickly and significantly raise brand recognition.

5. Retargeting

Retargeting, a time-honored favorite of marketers, uses cookie-based technology to let you tag website visitors so you can subsequently use that information to target them with ads on websites like Facebook, LinkedIn, the Google Display Network, and many more.

The main advantage of including retargeting in your marketing plan is that it provides continual brand reminders to potential buyers wherever they go online.

With the help of our link retargeting technology, you can go even farther and tag and target people who have never even visited your website.

That’s accurate.

You may incorporate your retargeting pixels in your links and tag anybody who clicks on them by using Rebrandly to create branded links. Therefore, if you were to share partner content or even press coverage your business received, you could point visitors in that direction and still be able to provide them with relevant advertising down the road.

You may easily expand your retargeting audiences thanks to this in addition to helping you raise brand recognition.

Additionally, a larger audience means a larger clientele.

Simple.