Trending hashtags for Instagram, Twitter, and other social media in 2023

If you have any questions about the effectiveness of hashtags, consider the fact that the TikTok tag #tiktokmademebuyit has already received more than 7 billion views, which is a significant portion of the global population. When utilized effectively, hashtags may promote product sales by enabling you to reach new audiences.

Are you seeking for new social media strategies for 2023? Start by developing a strong posting strategy that takes into account your posting frequency, the time you publish your material, and the hashtags you employ.

No matter what platform you use to market your brand, keeping track of the most recent trending hashtags is a crucial component of your plan. This can expand your web profile and help you reach a larger audience.

We’ll look at some of the most popular hashtags for Instagram, TikTok, Twitter, YouTube, and Pinterest in this post, along with advice on how to use them successfully on each platform:

• Top 5 motives for utilizing hashtags in your content

• The fundamentals of a hashtag strategy for Instagram

• The fundamentals of a hashtag strategy for TikTok

• The principles of a hashtag strategy for Twitter

• The fundamentals of a hashtag strategy for YouTube

• The basis of a hashtag strategy for Pinterest

• The fundamentals of a hashtag strategy for Facebook

• How to locate popular hashtags across social media

Top 5 motives for utilizing hashtags in your content

Small companies may effectively broaden their reach, connect with their target market, and enhance interaction with their content by utilizing popular hashtags on social media. The following are the main justifications for why brands should utilize hashtags on social media:

1. Improve recognition

As consumers can quickly access posts that are pertinent to their interests thanks to hashtags, you can utilize them to increase the discoverability of your material. You may reach more people on social media and expose your information to a larger audience by utilizing relevant hashtags.

2. Increase brand recognition

Use hashtags to brand your content and help your target audience quickly recognize it. You may create a community around your brand and raise brand recognition by developing a custom hashtag.

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3. Increase interaction

Utilize situational marketing, follow trends, or get involved in discussions about trending issues to increase engagement. Social media hashtags may help you with this since they make it simpler for people to identify your material and recognize your originality through a remark, like, or repost.

Take a look at how Wendy’s used National Roast Day to increase engagement:

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4. Boost your analytics

Hashtags may give you useful information about your audience and their interactions with your content. You may refine your social media strategy by analyzing the success of your hashtags to determine what works and what doesn’t.

5. Boost reputation

You may establish your authority as a subject matter expert in your field and build your brand’s reputation as a thought leader by employing specialty hashtags. In addition to increasing your general trustworthiness, this may assist you draw in new clients and strengthen your bonds with current ones.

The fundamentals of an Instagram hashtag strategy for hashtags

One of the most widely used social media sites is Instagram, and tags are essential to having your material viewed there.

With over a billion users actively using the platform, it is essential for businesses to make advantage of the top marketing hashtags to get their content to the appropriate people and increase interaction. Instagram hashtags are a fantastic method to engage with like-minded Instagram users, target new consumers, and promote brand awareness.

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How to use hashtags on Instagram:

• To avoid being buried amid other user material, combine trendy hashtags (1M posts) with medium-frequency ones (10–200K posts).

• Avoid overusing tags since they may appear spammy and turn off potential followers. Each post on Instagram can contain up to 30 hashtags. Although the community of Instagram producers advises maintaining this value between 3 and 5.

• You can simply copy and paste your favorite Instagram hashtags into your posts by making a list of them and saving them in a note on your phone.

• Target certain areas with specialized hashtags, especially if you have a physical location-based business.

A collection of popular Instagram hashtags, including

#2023Goals Use this hashtag to launch a branded challenge and inspire your customers to achieve their objectives. This one would be ideal for the health, wellness, or education sectors.

#NewYearNewMe: This hashtag, like #2023Goals, is all about personal development and making healthy changes in your life. Consider how your company can motivate folks who are enthusiastic about self-improvement and use this Instagram hashtag in your content creation.

#StayHome serves as a reminder of the significance of maintaining safety and health in the face of the ongoing epidemic. Create a post with information about how your company may help people enjoy being at home more, whether it’s for resting, cooking, or working from home.

#FitnessMotivation for sports businesses. Use this hashtag on Instagram to promote your yoga studio, fitness app, or gym.

#Foodie: A common hashtag for eateries, bakeries, and cafés, food is a universal love. To market your restaurant, use this hashtag or others similar to it.

#TravelGoals: This popular Instagram hashtag is excellent for marketing a travel company or a retailer of travel necessities.

#NatureLovers: Similar to #TravelGoals, use this hashtag if you’re promoting hiking gear or arranging excursions that involve travel.

The fundamental components of a TikTok hashtag strategy

TikTok is a social media network that is quickly expanding, and utilizing the appropriate hashtags will help you connect with more people and increase your number of TikTok followers. The most popular hashtags for TikTok in 2023 are listed here, along with some advice on how to utilize them more effectively.

You should be aware that keeping up with the most recent trends is quite important for your success as a company on TikTok. Therefore, be sure to keep up with platform activity and incorporate TikTok trends into your content.

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Tips for utilizing hashtags on TikTok:

• Use hashtags that are pertinent to your content to boost the likelihood that the proper audience will find you.

• To prevent being buried among other videos, choose hashtags with 300K–2M views. You may mix trendy hashtags with industry-specific ones, much as with Instagram hashtags, to attract a larger audience.

• Avoid overusing hashtags, which can make your post appear spammy and drive off potential followers. In contrast to the 300 character restriction on your video caption, TikTok permits up to 60 hashtags each upload. So, limit the hashtags to three to five.

• To locate popular hashtags on TikTok, use the Trend Discovery platform. To make your search simpler, select your area and industry.

A list of the top hashtags for TikTok right now

#fyp, #fypage: This hashtag, which stands for “For Your Page,” is used to find the most recent and excellent TikTok content. Use this hashtag to gain views and find content ideas.

#dance: Since TikTok is well-known for its dancing videos, interacting with its fans using the #dance hashtag is a brilliant idea. Share your dancing videos and make use of this hashtag if your brand is laid-back and enjoyable.

#funny, #comedy, #memes, and #tiktokforfun: TikTok is another venue for uploading humorous content, and using relevant hashtags is a terrific way to highlight your company’s human side.

#mentalhealthawareness, #mindfulness: If your company is involved in the wellness industry, utilize hashtags like #mentalhealthawareness and #mindfulness to get involved in the conversation.

#behindthescenes TikTok wants it authentic, so portray what running a tiny company is truly like. Using this hashtag might help you increase your views and followers because it is a significant trend on the network.

The principles of a Twitter hashtag strategy for hashtags

Twitter is a quick-paced platform that lets you express your ideas and beliefs to a global audience. You may reach a larger audience and create a group of like-minded people around your company using the popular hashtags on Twitter.

Remember that 77% of Twitter users favor businesses with a social emphasis, so utilize this medium to start conversations rather than tweeting out advertisements for your company.

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How to use Twitter’s trending hashtags:

• Use no more than two pertinent hashtags in a tweet; more will make it appear spammy.

• Use the trendiest Twitter hashtags associated with your content to join the discussion and make connections with other users.

• Use the search box or “Trends for you” to find the top Twitter hashtags. To find hot hashtags, you may also utilize websites like Tweet Archivist or RiteTag.

• Keep hashtags related to your brand at all times!

A collection of today’s most popular Twitter hashtags

One of the most popular hashtags on Twitter is #trending because it enables users to keep up with the hottest topics and news on the platform. Utilize this tag to find out what others are discussing and join a discussion that is pertinent to your brand.

#socialmedia: The #socialmedia hashtag is a wonderful opportunity to share your experience advertising your business on social media and learn some insider knowledge from other small business owners. Social media is a popular topic on Twitter.

#marketing: Another hot subject on Twitter is marketing. Use this popular Twitter hashtag to discuss your marketing ideas and methods and to find out what others are doing.

#entrepreneur: This hashtag will still be used on Twitter in 2023. Use it to create a network of small company entrepreneurs on Twitter and to share your entrepreneurial story.

#influencemarketing: Use influencer hashtags to learn more about the subject if you want to include influence marketing into your social media strategy.

One of the most popular Twitter hashtags for content is #mondaymotivation, which can be used by nearly any company.

Use hashtags connected to well-known events, holidays, and occasions (such as FIFA, St. Patrick’s Day, Women’s Day) to join the public discourse as a brand. Keep in mind that Twitter is a very reactive network. Use Twitter’s trending hashtags to your advantage by checking out what they are right now.

The fundamentals of a YouTube hashtag strategy for hashtags

The largest video-sharing website in the world, YouTube is a terrific way to share your knowledge, show off your skills, and advertise your company.

Hashtags support content creators in luring certain audiences to their channels, just like they do on any other social media network. Although hashtags make material easier to locate, the content you produce should always come first.

In this new post, you’ll learn all you need to know about YouTube hashtags.

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Tips for utilizing hashtags on YouTube:

• Combine general tags with those that are closely connected to the content of your videos.

• Although you may add up to 15 tags to your video on YouTube, stick with 3–4 to avoid overdoing it.

• Use the hashtags that YouTube suggests for your video or create your own to help visitors find more of your content.

• Make sure you abide by the Community Guidelines and don’t break any YouTube policies. If you don’t, your hashtags could be removed.

List of the top YouTube hashtags

#vlog: You may utilize vlogging, a popular YouTube trend, to advertise your company. To draw new customers to your company, talk about your entrepreneurial experiences, the production process, or the behind-the-scenes work.

#tutorial: On YouTube, tutorials are a popular category of material. If you want to provide some tips regarding your product, use the hashtag #tutorial. YouTubers adore it!

#beauty is the hashtag to use if you own a beauty brand, salon, or barbershop. Create lessons, share your advice, and draw like-minded readers to your material.

#gaming is a specialized hashtag, but if your company is involved in the gaming industry, you should use it in your material. You may reach a sizable audience with YouTube because gaming is a popular topic there.

The fundamentals of a Pinterest hashtag strategy for hashtags

Users may store ideas and inspiration on Pinterest, a visual discovery and bookmarking tool. It is a fantastic platform for companies, blogs, and people to present their work, get in front of more people, and increase traffic to their websites.

In our post, you’ll get advice on using Pinterest to expand your business.

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Tips for utilizing hashtags on Pinterest:

• To increase the likelihood that people will find your work, use keywords in your hashtags. You may increase your chances of showing up in consumers’ organic search results by including certain keywords or terms throughout all of your material, whether it be Pins or boards.

• Pin frequently and regularly to broaden your audience on the network and make your content easier to find.

• Make use of hashtags in the pin descriptions to improve your exposure.

• Commenting and repinning will let you interact with other users and establish your online profile on the platform.

Currently popular hashtags on Pinterest

DIY is a well-liked trend on Pinterest. Use it to exhibit your creations or give advice on how to do DIY projects to your followers if your business is tied to this trend.

Use the hashtag #fashion to post your fashion pins, especially if you own a vintage shop, a clothing line, or a line of handcrafted accessories.

#home is a hashtag devoted to houses and furnishings. If you make home goods or run an interior design firm, include it in your material.

Food is a hot topic on many social media platforms, and Pinterest is no exception. Use hashtags with a foodie theme to promote delivery services, restaurants, and more.

#beauty: Share your beauty advice and tutorials with this popular hashtag, as well as

The fundamentals of a Facebook hashtag strategy for using hashtags

Since its debut in 2004, Facebook has grown to become one of the biggest social media platforms in the world. It will still be an essential tool for companies of all sizes in 2023 to interact with and reach their target markets. Facebook has various options for small companies to connect with new clients, enhance brand recognition, and expand their clientele.

Although Facebook’s algorithm prioritizes information from friends and family, hashtags are still effective on this site. If consumers are looking for certain material that is relevant to their industry, they may assist firms in being found simply.

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Using hashtags on Facebook:

• Use no more than two to three hashtags each post. Overusing hashtags may make a post appear spammy and decrease interaction.

• To improve brand awareness and make it simpler for consumers to access relevant material, create original hashtags for events, campaigns, or items.

• To make your hashtag easier to read, capitalize the initial letter of each word.

• Make certain that the hashtags you choose are appropriate for the information in your article. Relevant hashtags might harm your reputation and engagement.

The top Facebook hashtags

Use the hashtag #2023Goals to connect with other people who are establishing their own goals for the year and to post your own personal or professional objectives.

One of the most popular hashtags on Facebook is #NewYearNewMe. Use it to inspire your audience and support them as they make progress toward making great changes.

Use the hashtag #Love to post articles on love, whether it be familial, romantic, or for friends and interests. Encourage people to share their own material that is full of love and optimism.

Using the hashtag #MotivationMonday is a terrific way to start the week off on a good and inspiring note. Share uplifting sayings, heartwarming tales, or suggestions about how to maintain motivation.

Use the hashtag #ThrowbackThursday on Facebook to post nostalgic memorabilia, such as details about your company’s beginnings or coworkers’ childhood pictures. Encourage people to bond over similar experiences by sharing their own nostalgic memories.

#SelfCareSunday serves as a reminder to give yourself additional attention, especially on Sundays. Help people prioritize their well-being by disseminating information about self-care techniques, healthy routines, and self-reflection.

Use the hashtag #Fitness to provide information regarding fitness, such as training plans, wholesome eating regimens, or progress pictures. Make connections with those who are pursuing similar fitness objectives and provide inspiration and assistance.

Use the hashtag #PositiveVibes to share pleasant vibes and happiness. Encourage people to share stuff that inspires and raises others up.